Ridge Research

Specialist B2B sample · Managed fieldwork

B2B respondents you can stand behind.

Ridge is the specialist partner research agencies call for US IT, AI and finance decision makers, real feasibility, a clear CPI, and a quality process you can see from soft launch to reconciliation.

Send a brief Try Ridge Explore

PROJECT RR-1150 · US IT DMs · 250+ emp

Fieldwork progress

Example

150/150

Accepted

14%

Incidence

9.6m

Median LOI

6.2%

QA removed

0

Specialist B2B audience families

0-step

Managed fieldwork playbook

0h

Target feasibility turnaround

0%

Completes traced to source

Audiences

Built for the people who buy enterprise technology

Six specialist audience families, each with defined roles, screening and realistic incidence ranges.

US IT decision makers

CIOs, IT directors and managers who own or influence technology purchases at mid market and enterprise companies.

IR 12 to 25%CPI $45 to $95

AI & data leaders

Heads of data, ML engineering and AI programmes, plus the business owners funding enterprise AI adoption.

IR 6 to 14%CPI $70 to $140

Security decision makers

CISOs, security architects and SecOps leaders responsible for tooling, risk and compliance programmes.

IR 8 to 18%CPI $60 to $120

Cloud & infrastructure

Cloud architects, platform engineering and infrastructure leaders shaping hybrid and multi cloud strategy.

IR 10 to 20%CPI $55 to $110

ERP & enterprise apps buying teams

The cross functional group behind ERP, HCM and CRM decisions, IT, finance, operations and procurement, not just CIO titles.

IR 5 to 12%CPI $75 to $150

Finance technology buyers

CFOs, controllers and FP&A leaders who buy and use finance, planning and spend management software.

IR 10 to 22%CPI $50 to $105

How it works

From brief to invoice, one accountable operator

No black box. Every stage has an owner, an output and a check.

  1. 01

    Brief

    Spec review within hours

  2. 02

    Feasibility

    Achievable n by source

  3. 03

    Quote

    Quote + assumptions

  4. 04

    Setup

    Verified redirects

  5. 05

    Soft launch

    Go or adjust call

  6. 06

    Field

    Daily field report

  7. 07

    Reconcile

    Firmographic summary

See the full playbook

Quality

A quality stack, not a promise

Each layer removes the respondents you wouldn't want in your data. What's left is reconciled, source coded and summarised.

Inside the quality process

Entries → accepted completes

Example

Ridge Explore

See an audience before you field it

Explore an example enterprise AI audience by company size, industry, role and technology, then open an illustrative study that separates external signals from what decision makers actually say.

Open the demo

External signal

AI related job postings up 41% YoY across sampled accounts

Workforce intelligence (demo)

Inferred context

62% of accounts show a cloud data platform, suggesting AI ready infrastructure

Technographic inference (demo)

Primary evidence

Only 27% of respondents say they have more than one AI use case in production

Ridge survey, n=150 (illustrative)

The Ridge standard

Agencies don't need another panel directory. They need a partner that knows B2B fieldwork, says what is really feasible, and stays accountable until the last complete is reconciled.

Specialist focus

Enterprise technology and finance audiences only.

Honest feasibility

Real supplier checks and written assumptions.

Partner model

You keep the end client. Always.

Data enabled

Intelligence that makes research more useful.

About Ridge

FAQ

Frequently asked questions

Short answers to the questions research teams ask us most.

Have a B2B study that needs to field?

Send the audience, completes and timing. Our team will reply with feasibility and a CPI within one business day.

Send a brief