Ridge Signal · Weekly briefing
Researching enterprise technology decisions
What changed, why it matters to anyone researching business decision makers, and what we'd investigate next.
AI buying · 2 Nov 2026
Who actually influences enterprise AI buying decisions?
The CIO signs, but the business unit, the data lead and the CISO shape what gets bought. Sampling only C level titles misses most of the decision.
Workforce signals · 5 min
How AI hiring relates to technology investment, and where research is still needed
Job postings are a useful external signal. They don't tell you what a company believes, plans or is struggling with.
Research quality · 7 min
What makes a credible sample of US IT decision makers?
Five checks we apply to every B2B study, and why the soft launch matters more than the panel name.
Enterprise apps · 5 min
Why studying ERP buying teams requires more than selecting CIO job titles
ERP decisions are made by committees spanning IT, finance, operations and procurement. Your sample should be too.
FAQ
Frequently asked questions
Short answers to the questions research teams ask us most.