What makes a credible sample of US IT decision makers?
Five checks we apply to every B2B study, and why the soft launch matters more than the panel name.
Typical removals by QA layer, share of raw entries (illustrative) Illustrative
A credible B2B sample starts with the source: business recruited panels with validated profiles, not traffic routed from offer walls.
Next is screening that tests knowledge, not just titles, purchase role, technology ownership and a short open end question that a real practitioner answers easily.
Then entry controls, duplicate blocking across sources, in survey attention checks and a soft launch that confirms incidence and LOI before scaling.
Finally, transparency: a firmographic summary of who actually completed, by source, so buyers can stand behind the result.
FAQ
Frequently asked questions
Short answers to the questions research teams ask us most.
Have a B2B study that needs to field?
Send the audience, completes and timing. Our team will reply with feasibility and a CPI within one business day.