Respondent profiles
Better profiles, better surveys.
When we already know a respondent's company, role, authority and technology, every stage of the survey gets faster, cheaper and cleaner. For the agency, the end client and the respondent.
The difference
Deep profiles versus basic panel data
Example US IT decision maker study, 150 completes. Illustrative figures.
Fieldwork metrics: lower is better except incidence
Quota fill over time (% of target)
Typical CPI (USD)
3.7x
Higher incidence at entry
57%
Shorter screener
50%
Fewer days in field
34%
Lower CPI
Who benefits
Better for everyone involved
For agencies
- Feasibility based on real profile counts, not guesses
- Fewer mid field surprises and quota top ups
- Lower and more predictable CPI
For end clients
- The right decision makers, verified by role and authority
- Cleaner data with fewer removals
- Results that can be cut by stack and buying role
For respondents
- Shorter screeners that respect their time
- Invitations that match their actual job
- Far fewer screen outs and wasted starts
Walkthrough
How profile data shortens the screener
- 01
Profile match
We select profiles that already match role, seniority, company size, industry and stack.
- 02
Targeted invitation
Only matched profiles are invited, so incidence at entry is far higher.
- 03
Short confirmation screener
Key profile facts are reconfirmed in a few questions instead of asked from scratch.
- 04
Consistency check
Answers are compared with the stored profile. Mismatches are flagged for review.
- 05
Profile refresh
Confirmed changes update the profile so the next study starts even cleaner.
FAQ
Frequently asked questions
Short answers to the questions research teams ask us most.
Have a B2B study that needs to field?
Send the audience, completes and timing. Our team will reply with feasibility and a CPI within one business day.