Ridge Give · respondent incentives
Your expertise, their cause.
A $30 voucher means little to a CIO or CFO. So we do not offer one. Every survey earns Give points, and we turn those points into a cash donation to a charitable cause the respondent chooses.
The problem
Why vouchers fail senior audiences
High earning professionals take part when the time feels worthwhile. Small cash rewards attract the wrong people and can even feel dismissive to the right ones.
What motivates participation (% rating very important)
How it works
Four steps from survey to donation
- 01
Complete a survey
Respondents take part in studies matched to their role, with an honest length stated upfront.
- 02
Earn Give points
Points scale with survey length and the seniority of the audience, so expert time is valued properly.
- 03
Choose a cause
Each respondent picks a cause category and can change it at any time.
- 04
We donate in their name
We convert points into a cash donation and send a confirmation showing what their answers funded.
Give points
Points that value expert time
Example rate: 1,000 points = $10 donated. Illustrative.
| Survey length | Professional | Manager | Executive |
|---|---|---|---|
| 10 min | 500 ($5) | 800 ($8) | 1,200 ($12) |
| 15 min | 750 ($7.5) | 1,200 ($12) | 1,800 ($18) |
| 20 min | 1,000 ($10) | 1,600 ($16) | 2,400 ($24) |
| 30 min | 1,500 ($15) | 2,400 ($24) | 3,600 ($36) |
Points per survey by audience
Choose your cause
Seven cause areas to give to
Respondents choose a cause area and can switch whenever they like.
Education and STEM
Coding clubs, school technology and STEM scholarships.
Health research
Medical research and patient support.
Environment
Conservation, climate and clean energy projects.
Children and families
Child welfare, food security and family support.
Disaster relief
Emergency response at home and abroad.
Veterans
Support and career transition for veterans.
Digital inclusion
Devices, connectivity and skills for underserved communities.
Impact
What a year of Ridge Give could look like
Share of donations by cause (%)
- Education and STEM24%
- Health research21%
- Environment16%
- Children and families13%
- Disaster relief10%
- Veterans9%
- Digital inclusion7%
Cumulative donated (USD)
More reasons to take part
Beyond the donation
Giving is the core. These extras recognise contribution and feed the professional curiosity of senior respondents.
Impact reports
A yearly summary of what each respondent's answers funded, by cause.
Insight sharing
Short summaries of headline findings from studies they joined, where the client agrees.
Give tiers
Contributor, Advocate and Champion tiers unlock bonus donation multipliers.
Match days
Set periods where we double the donation value of every point earned.
Team giving
Colleagues can pool points toward one shared cause.
Respect for time
Accurate length upfront, short screeners and invitations that fit their job.
Tier 1
Contributor
First survey
Standard donation rate and a yearly impact report.
Tier 2
Advocate
5 surveys a year
10% bonus on every donation and early study summaries.
Tier 3
Champion
12 surveys a year
25% bonus, match day priority and team giving pools.
Results
Better for everyone involved
Example comparison of a voucher incentive and Ridge Give for a senior IT study. Illustrative.
Voucher versus Ridge Give
Respondents
- Their time does real good
- A cause they choose
- Recognition through tiers and reports
Agencies and clients
- More senior people say yes
- Thoughtful, engaged answers
- Fewer professional survey takers
Causes
- Steady cash donations
- Donations grow with every study
- New supporters from business
FAQ
Frequently asked questions
Short answers to the questions research teams ask us most.
Have a B2B study that needs to field?
Send the audience, completes and timing. Our team will reply with feasibility and a CPI within one business day.